Radio broadcasters are caught in a changing world that is increasingly turning to on-demand media.
Few among us do not rely on cell phones, smart phones, laptops and online communication to get us through the day.
What started out as an evolution from traditional media to new mobile content driven by the next generation has become a revolution that broadcasters must come to understand.
To put it bluntly, consumers find themselves needing less broadcasting -- that is, distributing content from one tower to many consumers 24 hours a day seven days a week.
When radio was invented, the technology dictated that the&hellip
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