Inside Music MediaJerry Del Colliano

Twenty-one Los Angeles stations have a cume of over one million according to the Arbitron Portable People Meter.

By comparison the diary method reports ten.

Twenty one -- or ten?

Which would you choose?

Don't ask Bob Neil or his band of die-hard diary proponents. They want the People Meter -- their way -- perfect.

And on their timetable - which seems to some as never.

The radio industry is in the tank -- along with other advertising-related businesses. If someone could show you a way to report larger audiences just by improving the methodology, wouldn't you be interested?

You'd think so. But&hellip