Inside Music MediaJerry Del Colliano

Recently I spoke to the broadcasters who attended my teaching seminar at the Conclave in Minneapolis that young listeners want to hear new music -- and that they wished that djs would play their own music.

This corporate record list stuff -- the fabric that runs through all of us -- is overrated.

We know what's best, right?

The playlist must be controlled by a program director. After all, ratings are a factor, aren't they? And what insures against payola like a program director in charge of the playlist?

While radio was out regionalizing and nationalizing its music, the next generation won control of today's&hellip