The readers of this space could have saved The Mighty Google lots of time and money.
Google in its infinite wisdom about all things sales, thought they could automate radio selling and eliminate lots of expenses -- like sales people and the expenses they incur including health benefits.
Sounds like Google's plan was made in heaven for a bunch of radio consolidators who still can't tell local radio from Ryan Seacrest.
So, when first I went nuts about this outrage -- on day one -- most of you agreed that even Google can't force a square peg into a round hole.
Translated that means: even though Google can sell&hellip
Recent Posts
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis
- Who Gets Beasley?
- The Disappearing Brand Manager
- iHeart’s Overlooked Profit Engine
- The CDs Weird Resurrection
- iHeart CEO Paid for Layoffs