I was a major market program director for a radio GM who used to call me and the station sales manager, a guy whose nickname was "The Snake" -- into his office when the Arbitron rating books arrived.
Behind closed doors, he'd shut his thick drapes that covered the windows overlooking an array of towers in a large field.
He had "The Snake" on his right side and me on his left as he paged through the newly arrived rating books. There was one light on -- a desk lamp, as I remember it.
I was scared no matter how many times he performed this voodoo ritual -- and I wish I was making this up -- but sadly, it's exactly as I&hellip
Recent Posts
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis
- Who Gets Beasley?
- The Disappearing Brand Manager
- iHeart’s Overlooked Profit Engine
- The CDs Weird Resurrection
- iHeart CEO Paid for Layoffs