I want you to know that the word discovery and the concept that it embodies is emerging as a key factor in the media needs of the next generation.
Again and again I'm hearing it and discussing what it means with members of the next generation. It's worth your attention.
Generation Y -- the social generation -- relies on each other in ways previous generations could not imagine. Through Facebook and MySpace and the lesser known social websites, this generation learns about music, performers and ordinary people of interest just like themselves.
Do you know that when they date and obviously rank high on their mates&hellip
Recent Posts
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next
- The Plan for Westwood One
- Listener Supported Commercial Stations
- Bye Bye Market Managers


