For those who may not remember it, radio (back when it did great on-air contests) used to feature a game called Beat the Bomb.
My first recollection of it was at the legendary top 40 station WFIL in Philadelphia -- either under the brilliant programmers Jim Hilliard or the late Jay Cook.
A listener is chosen at random and the sound effect of a bomb ticks for up to 60 seconds on-the-air. However, anytime along the way if the bomb goes off, the listener loses a chance to win up to $60. The idea is to shout STOP before the bomb goes off or you lose everything.
Today's radio industry is playing a deadlier version of&hellip
Recent Posts
- Why Billionaires Keep Buying Dying Linear Media
- How Radio Is Dealing with Fake AI Music
- How to Make Pittman & Berner Money
- A Third Cumulus Bankruptcy?
- Beasley’s New Re-fi Drama
- Astonishing “Going Concern” Verdicts
- iHeart’s SiriusXM Non-Merger
- iHeart/SiriusXM Merger -- Seriously?
- Beasley Restructuring Reality Check
- The Mystery of the Disappearing Ratings


