It doesn't take long to figure out that the next generation doesn't like advertising.
Its curious because their world -- the Internet -- is cluttered with ads, search results, links, videos, pop-ups and the like from companies desperate to get through to them.
TV isn't getting the job done.
Radio? Forget about it. Any medium that thinks six commercials in a cluster will be heard is mistaken. It is a miracle that radio got away with it so long.
The Clear Channel of their world is Google -- the search giant you can't ignore. Google seems to be on a mission to be everywhere with its search-based advertising and&hellip
Recent Posts
- Radio’s New Vulture Investors
- Slamming the Door on Digital
- Reinventing Radio as a Startup
- iHeart’s Trade Problem
- Radio’s Angry New Lender/Owners
- Nielsen’s Predictive Ratings
- Radio Stations Are Cheap. Should You Buy One?
- What’s Really Going on with iHeart & SiriusXM
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown