For those who may not know, radio when it was in its second heyday used to employ a contest giveaway called "Hi-Lo" where callers to the station eventually guessed the jackpot and won money.
Many of us, as program directors, also ran contests similar to
Recent Posts
- Radio’s Angry New Lender/Owners
- Nielsen’s Predictive Ratings
- Radio Stations Are Cheap. Should You Buy One?
- What’s Really Going on with iHeart & SiriusXM
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown
- The Major Market Selloff
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?


