Inside Music MediaJerry Del Colliano

You know email has arrived when everyone you know has an email address.

But you also know when email has hit critical mass when your youngest generation turns to social networks instead.

One of the many benefits to working with the next generation is that you can get a preview as to how the music media industry is going to change. I know few people in the industry who even pay attention let alone understand. I'm not being critical here. They are just looking in the wrong direction.

I've had the opportunity at USC to see changes that appeared in the student body spread to the general population which is one of the&hellip