I knew this years ago when I arrived on the campus of USC.
I didn't want to believe it. Didn't believe that it was as bad as it has turned out to be, but now the latest Arbitron data is confirming my worst fears -- streaming terrestrial radio is laying an egg on the Internet.
This in spite of all the hype about how certain large conglomerates are increasing their online streaming numbers. In reality they are going from hardly any online listeners to their terrestrial programming to almost hardly any listeners when you compare apples to apples.
How does less than 1% sound?
Online listening to AM/FM stations&hellip
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible