Inside Music MediaJerry Del Colliano

I read recently that text messaging has increased a whopping 95% over the past few years. That is, young people (mainly) are going nuts text messaging friends. This is not just a casual addiction, it's compulsion and it can detract from traditional media's presence in their lives because of one significant and undeniable reason.

Gen Y reluctantly gives up their phones and mobile devices to a charger at night and the rest of the time their phones are with them, on them, turned on and being used. No Walkman could ever make that claim of dominance or loyalty. It's an unfair comparison in a way, but it underscores just how much&hellip