Some of the brightest programming minds in the glory days of radio who were used and abused by consolidation could be having the last laugh right now about how they saw this embarrassing decline in radio coming.
But it's not funny.
The latest bump in what has become a rocky road for terrestrial radio is the decline of the morning show.
Morning shows can represent 40% or more of a stations total revenues. The morning show still makes the station.
So you would think with the stakes that high these Einsteins at consolidated radio would have a Plan B in case one of their franchise hosts (God forbid) died, left for&hellip
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