Spiral Frog's got problems.
Last year it previewed a music service that offered free music downloads in return for users spending about a minute and a half watching ads (even more ads for video). What were they thinking?
Who do they think is their audience? Its not the Generation Y I have come to know and love. No way are they going to watch all that advertising. Maybe 30 seconds of ads while the music is downloading -- once -- but not all this blatant capitalism for every song.
The labels knew a good thing when they saw it (I am being sarcastic here). Universal and BMI and a few indies jumped aboard the Spiral&hellip
Recent Posts
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next
- The Plan for Westwood One
- Listener Supported Commercial Stations
- Bye Bye Market Managers