There is fairly recent research that shows about one-fourth of all cell phone users would be willing to look at advertising on their mobile phones in return for free service. A Harris Interactive research poll in August also says that 7% of current mobile phone subscribers would be interested in receiving relevant promotional text messages with some caveats. The ads-for-free-service trade-off is consistent with what I have observed among samplings of the next generation. They have ways of ignoring advertising to keep things free. But it's the 7% of&hellip
Recent Posts
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next
- The Plan for Westwood One
- Listener Supported Commercial Stations
- Bye Bye Market Managers