Inside Music MediaJerry Del Colliano

What happens when you dominate a market, offer the majority of your programming to an audience you don't have and then fail to deliver young listeners? You have satellite radio! Wait. Increasingly, you also have terrestrial radio. It's a losing formula in a time of great change that is begging for a remedy. Satellite radio operators have hit the wall as witnessed by unusually slow sales at their traditional busy time of the year (Christmas). They've done an excellent job in finding their market -- the pay subscription market -- but there's not enough consumers willing to subscribe. Satellite programs some excellent channels for&hellip