Inside Music MediaJerry Del Colliano

We're way beyond the tipping point. There is already too much advertising. Not too much effective advertising just too many ads everywhere. What traditional media didn't throw out at their readers, viewers and listeners new media is now bombarding them with. It's the new computer wallpaper called online advertising. MySpace will be getting more ads to make Rupert Murdoch's $600 million investment pay off. Google has to get a return on its $1.6 billion purchase of YouTube -- critical mass in advertising is their end game. As advertisers redirect their budgets into new media, there are simply too many ways to advertise in too many&hellip