Some of my students have expressed a desire to subscribe to content that could be produced by terrestrial radio operators. My friends in the radio industry, please take note. They envision a system that would allow them to plug in their iPods and download podcasts of highly specialized material -- about 15 minutes in length. They would tolerate a commercial sponsor. Might even enjoy plugging in at a Starbucks as an alternative to downloading the content on their computers before leaving for work or school. Might even pay a small fee for the content along with a latte. The kinds of content they might like: sports news, soap opera&hellip
Recent Posts
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next
- The Plan for Westwood One
- Listener Supported Commercial Stations