Steven Jobs couldn't keep the secret in advance of his San Francisco debut of a revamped line of iPods and more importantly -- it's gonzo entry into the movie delivery business. Apple's new iPods freshened the line, but the most significant thing was not just the fact that Apple is selling movies today but that early in 2007 it will debut a device that its hopes will shuffle the TV viewing market -- iTV. You have to read between the lines to see the rewards and risks Apple is taking.
iTV is expected to sell for $299 and it is designed to allow consumers to buy movies from the iTunes store for seamless viewing on television&hellip
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