The thing that Townsquare is so good at as far as using digital to bolster declining spot radio revenue – “digital-first” is digital worst in the minds of some user rating services.
- Yelp gives Townsquare Interactive a 1.4 out of 5 stars with devastating comments that belie their public narrative.
- Other services also reflect unfavorable comments but one gives them a 5 out of 5 – but it’s complicated.
- The significance is that recently Townsquare CEO Bill Wilson publicly blamed radio for the company’s sagging fortunes.
- But digital growth has slowed although up modestly in the previous quarter.
- The question is: is digital the savior of radio companies and could this be why competitors seem to be deemphasizing its importance.
- A low margin business with customers who obviously demand more than radio groups can offer substantiation by their unfiltered and honest comments about why they are turned off.
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