Saga is trumpeting big gains from its so-called “Blended” digital with radio ad model but when you dig deeper, is it strategy innovation or just a late-stage scramble to catch up with radio five years ago?
- Saga’s desperation to catch up may be due to their decline in revenue.
- Friday, CEO Chris Forgy called an emergency “all hands” company-wide meeting that was unthinkable just a few years ago laying it all out in the open.
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