Educational Media Foundation (EMF) struck again recently when they agreed to purchase KQGO-FM, Edina, MN and KZGO-FM, St. Paul from Pohlad Companies. The price was not announced but we’ll get into that in a moment.
EMF has been feasting on the drastic decline in commercial radio station prices and has emerged as essentially the only buyer of commercial radio stations.
They have filled in major market voids by picking the bones of Cumulus and others who want quick cash for whatever they can get.
But don’t confuse EMF’s gambit as ill-advised because not only do they have their own way of pricing stations – and lately paying even less – they have an operational plan that has become the envy of commercial radio groups struggling with debt and declining revenue.
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