Lew Dickey turned it down when he was running Cumulus.
Mary Berner looked at selling their towers but resisted until things got so bad for Cumulus that they had little choice.
But I’m here to tell you it wasn’t really a tower sale.
- In fact, the deal with Vertical Bridge wasn’t a sale at all and is being treated as fancy accounting as Cumulus quarter revenue continues to decline.
Why It’s Critical: You’ve heard the NCAA and Cumulus are suing each other over a March Madness that never happened, but the confusing tower deal is more deadly to the future of Cumulus than a sports lawsuit that they will probably lose.
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