It’s come to this – David Field chipping away at talent salaries (especially CBS Radio) until he has run out of time.
Even though Entercom is in the process of reducing live talent to no more than one person (and salary) at a station (if that), the surviving personality tends to be highly paid.
This is Field’s war on what he considers highly paid air talent and there’s a timetable.
It’s going to focus on salaries and redeploy what talent remains in a unique way.
Not all will be offered a chance to stay and those that do are going to see their compensation devastated.
Debt and the second lockdown of local businesses will prompt Entercom to rethink the pay structure – yes, of even personalities who generate the most revenue.
Recent Posts
- AI Insights from My NYU Music Business Class
- Cumulus Just Blinked
- Urban One’s Nuclear Option
- Inside iHeart’s “Guaranteed Human”
- iHeart Mismanagement Exposed
- The Trojan Horse Deal to Rope in Station Buyers
- iHeart Cooked the Essential AM/FM Car Study
- How iHeart Blew the TuneIn Deal
- The Perfect Buyer Waits for Cumulus
- Beasley Asset Sales Plausible