- Radio groups like Entercom and Townsquare would have you think that they derive new found advertising from digital, podcasting and even Google keyword buys to enhance radio sales as part of integrated marketing.
- But a perfectly legal and yet misleading tactic to inflate digital revenue while reporting money they don’t get to keep is feared to be seeping into radio. It’s pure genius – evil genius.
Recent Posts
- How Creditors Pick Beasley Clean
- SiriusXM, iHeart Merger Talks Explained
- Cumulus’s New Ownership Alarm
- The Private Sale That Cratered Beasley
- The Station Liquidation Crisis
- Who Gets Beasley?
- The Disappearing Brand Manager
- iHeart’s Overlooked Profit Engine
- The CDs Weird Resurrection
- iHeart CEO Paid for Layoffs