What’s the big deal about podcasting?
It doesn’t make significant money.
Certainly not enough to make up for mounting radio revenue losses.
Podcasting actually hurts radio station billing.
These are facts.
So why are Bob Pittman, Mary Berner, Ginny Morris, David Field and others betting on podcasting?
Recent Posts
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine
- The Audience That Stayed
- Foreigners to Radio’s Rescue
- Should Radio Demand a Button on the Digital Dashboard?
- What Everyone Is Missing at Cumulus
- Independent Owners Retirement Crisis
- Are Beasley’s Major Markets Next