The U.S. Census Bureau's new statistical abstract for 2007 forecasts how the "average" adult or teen will use media in the year ahead:
65 Days watching television41 days listening to radioA week listening to recorded musicIn excess of a week on the Internet7 days reading a daily newspaper
It's always dangerous to describe the "average" adult or teen, but be that as it may, you can adjust the numbers any way you like and they are still scary.
Because all adults are being factored in to the projections, Internet usage is lower than most of us using a computer right now might think. So it's not much of a stretch to&hellip
Recent Posts
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown
- The Major Market Selloff
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?
- Beasley’s Hall Pass
- iHeart’s Q1 Growth Masks Profitability Decay
- Townsquare’s Deceiving Earnings Report
- Radio's New Global Capital Play