Inside Music MediaJerry Del Colliano

Radio has had an illustrious history of selling merchandise and services.

That's why Hillary Clinton and Barack Obama can't buy enough of it when they are battling in Democratic primary states. It's cheap (especially for politicians) but it's not all that prohibitive for the rest of the advertising world.

Still, as powerful as radio is with older listeners, there is one thing it cannot sell even to them -- HD radios.

You can hardly find a person who owns an HD radio in the real world. Broadcasters know this because they don't program anything compelling to make consumers even consider buying an HD radio. They are&hellip