Radio has had an illustrious history of selling merchandise and services.
That's why Hillary Clinton and Barack Obama can't buy enough of it when they are battling in Democratic primary states. It's cheap (especially for politicians) but it's not all that prohibitive for the rest of the advertising world.
Still, as powerful as radio is with older listeners, there is one thing it cannot sell even to them -- HD radios.
You can hardly find a person who owns an HD radio in the real world. Broadcasters know this because they don't program anything compelling to make consumers even consider buying an HD radio. They are&hellip
- The CBS Merger in Trouble
- The Fate of Walker & Milner at Cumulus
- Townsquare's Rescue Plan
- The Surprise Entercom/CBS Spin-off Buyer
- Less than 2 Months Cash Left at iHeart
- Crackdown on Cumulus Market Managers
- iHeart -- Low on Operational Cash
- Entercom-CBS DOJ Desperation
- Cumulus Cutting Employees’ Pay
- The Acquisition Entercom Does After the CBS Merger