Inside Music MediaJerry Del Colliano

The radio industry has stopped being a growth business and now fights each quarter just for zero growth.

Digital devices are not going away.  YouTube is used like a radio by teens for music and content.  Attention spans are growing shorter.  Advertisers are heading to digital (9% increase last quarter) and social media has replaced djs as music authorities.

So does that mean shut down the transmitter and quit?

Not if you build a recovery plan around the new ideas I’m going to share with you.

1.  Win back your audience TSL by changing the way you run commercial sets.

2.  What one thing a music station should do every 15 minutes that they’re not doing now to gain listeners.  That’s right, I said gain not just keep the ones they have.  And what one thing should news or talk stations do every quarter hour.

3.  Something that is on every smartphone that ought to be on every radio station.  Do you know what it is?

4.  A better solution to deal with listener-hated voice tracking that is economical and sensible.

5.  What you should stop doing right this minute, it’s killing radio listening.

6.  The one thing that is so important to Millennial audiences that if you add it right now, you have a chance to win many of them back.

7. The big mistake radio stations make that is killing their billing.  Try this and your revenue will go up even without attracting more listeners.

Plus … 5 digital strategies to jumpstart digital (YouTube, paid sites, what’s more saleable then “clicks” and “likes”, smart streaming)

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