The next generation seems particularly indifferent to the rise of Katie Couric to anchor of CBS Evening News.
It's nothing personal, I'm convinced. It's just that they don't watch network TV newscasts. They don't TiVo them, either which is why CBS hired a 49-year old reporter to read news to a largely older audience.
I was recently interviewed for an article in the Baltimore Sun on the importance of music to the new CBS newscast. Music and sound effects, special effects and all the visual and audio techniques producers can develop seem to matter too much to television. It wasn't lost on any pundits that the composer&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors


