It's not lack of HD technology, not too many commercials, not competition from iPods, cyberspace or social networks.
Not the decline of the music industry and certainly not satellite radio.
Radio has lost its listeners' trust.
Radio used to be a trusted friend.
I remember when I programmed in Philadelphia. I inherited a fascinating (although long) jingle package called "Where Your Friends Are". The station and other stations that subscribed to that jingle imagery actually tried to make the listeners feel that top 40 radio was their friend.
Today, students laugh when they hear them -- not because the music&hellip
- Entercom's $100 Million Cost Cutting
- Next Week’s iHeart Bankruptcy
- Alpha Financial Crisis
- Scripps Sell-off Disaster
- The Dickey Cumulus Hostile Takeover
- The Entercom Management Fail
- iHeart’s Bully Bankruptcy Move Backfires
- A Second Cumulus Bankruptcy
- Cumulus Rate War Against Competitors
- Newspapers Buying Radio Stations