It's not lack of HD technology, not too many commercials, not competition from iPods, cyberspace or social networks.
Not the decline of the music industry and certainly not satellite radio.
Radio has lost its listeners' trust.
Radio used to be a trusted friend.
I remember when I programmed in Philadelphia. I inherited a fascinating (although long) jingle package called "Where Your Friends Are". The station and other stations that subscribed to that jingle imagery actually tried to make the listeners feel that top 40 radio was their friend.
Today, students laugh when they hear them -- not because the music&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors