We Don’t Know Jack

When I first told my students about the "Jack" format as it first debuted in LA several years ago, their reactions are worth recalling even today. I say this because since I have been at USC I have come to closely value the rather direct reactions of this generation on things ranging from new mobile media devices to old approaches to radio formats. Nonetheless at the time they were troubled by the "Jack" format motto, "We Play What We Want". One young student told his fellow classmates, "yeah, we play what we want, too -- it's called an iPod". All this time has passed since CBS reinvented the wheel and the "Jack" format one assumes&hellip