Move over radio. The Internet is now taking aim squarely at television.
There's an interesting new global IBM study that shows the time consumers spend using the Internet is roughly about the time they spend watching TV. (You can download the report for free).
The study reports: "66 percent reported viewing from 1 to 4 hours of TV per day, vs. 60 percent who reported the same levels of personal Internet usage. Consumers are increasingly turning to online destinations like YouTube, MySpace, Facebook, games, or mobile entertainment vs.&hellip
Recent Posts
- A Dollar Look at Cumulus Deep Cuts This Year
- The Shutting Down of FM Stations
- Behind the Scenes of the Audacy Housecleaning
- And the New Audacy CEO Will Be …
- What’s Impacting Radio’s Digital Business
- A Hurdle Slowing Townsquare’s “Digital First”
- The $47 Million Radio CEO
- A Challenge to Saga’s Business Model
- What Audacy is Up to with Staffing
- A Closer Look at iHeart Spells Trouble