TV and Internet On Equal Footing

Move over radio. The Internet is now taking aim squarely at television.

There's an interesting new global IBM study that shows the time consumers spend using the Internet is roughly about the time they spend watching TV. (You can download the report for free).

The study reports: "66 percent reported viewing from 1 to 4 hours of TV per day, vs. 60 percent who reported the same levels of personal Internet usage. Consumers are increasingly turning to online destinations like YouTube, MySpace, Facebook, games, or mobile entertainment vs.&hellip