Spiral Frog's got problems.
Last year it previewed a music service that offered free music downloads in return for users spending about a minute and a half watching ads (even more ads for video). What were they thinking?
Who do they think is their audience? Its not the Generation Y I have come to know and love. No way are they going to watch all that advertising. Maybe 30 seconds of ads while the music is downloading -- once -- but not all this blatant capitalism for every song.
The labels knew a good thing when they saw it (I am being sarcastic here). Universal and BMI and a few indies jumped aboard the Spiral&hellip
Recent Posts
- Connoisseur Undoing Alpha
- Radio’s Next Roll-Up
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine


