The Wal-Martization of Radio

How's this for radio's recession strategy?

Cut spot costs and make long-term deals.

Turn radio into the Wal-Mart of the media industry. Always open. Always the low price.

That's some of the advice that consultant Jack Myers wrote recently in an interesting piece called Seven Strategies for Rebuilding the Radio Industry.

Myers is calling on the two largest consolidators, CBS and Clear Channel, to immediately announce dramatic cost reductions for 30-second commercials while maintaining prices for 60. Start with the pitch that&hellip