The Prospect of Even More Radio Cutbacks

I have long suspected that this week's latest round of "layoffs" formerly known as firings would not end with the 590 victims Clear Channel claimed.

Now, I'm sure of it.

I'm told Chief Execution Officer John Hogan in a Clear Channel webinar said this is the end of the firings. The good company man that he is -- Hogan said they did their due diligence and this should take care of the personnel cutbacks.

That's why I am convinced there will be more -- because Hogan says there won't be.

But no matter what, the cutbacks and firings are proving to be not enough to save consolidated radio companies.