Breaking news.
Arbitron shows WBEB (B-101), Philadelphia doubling its December ratings from an 8.2 to a whopping 15.8. Praise be to God. No. Praise be to the People Meter that tracks seasonal format changes like lightning.
Clear Channel's KODA in Houston jumped from a 5.2 to an 8.9 thanks to Christmas music and the PPM.
Even in New York, Clear Channel's Lite WLTW-FM jumped from 6.1 to 8.2 with huge increases in cume and that's without the Arbitron People Meter.
Maybe the best people meter is actually -- people.
It's pure irony.
Radio audiences love Christmas in spite of all the social-correctness&hellip
Recent Posts
- Connoisseur Undoing Alpha
- Radio’s Next Roll-Up
- No iHeart AI DJs, BUT …
- Townsquare Consolidation Without Buying Stations
- The Invisible Digital Ads
- iHeart’s Convenient Gen Z Research
- iHeart’s Foreign Ownership Hall Pass
- Radio’s Self-Inflicted Markdown
- Cumulus’ Death Spiral
- Inside iHeart’s Barter Machine