Is it too late for radio?
No.
Yes.
Can't say I'm not direct. I am asked this question constantly -- not by my young students but by people working in the media business. The students represent Gen Y and they really have no meaningful connection to terrestrial radio.
They have their own means of finding, storing and listening to music and they don't care about news and talk on traditional stations. An exception would be NPR stations that many in this demographic seem to like. And as I have written previously, my students have told me they don't think of NPR or KCRW as radio. God forbid.
Terrestrial&hellip
Recent Posts
- The Audacy Cutbacks Yet to Come
- Cumulus Expense Cuts Coming
- Beasley Tees Up Pre-Bankruptcy
- The Risky Cumulus Re-fi
- Will the Soros/Cumulus Rollup Succeed?
- The Meaning of Vinyl Outselling CDs
- Alfred is Looking After Alfred (Not Urban One)
- Details in the Audacy/Cumulus Rollup
- The P1 Podcast Model of the Future
- Tough Times Ahead for iHeart