The Emmis Rent-a-Station

Did you see what Emmis did late last week?

They gave up on their Not Movin' format to enter into a deal with Grupo Radio Centro out of Mexico City to turn over the KMVN-FM 93.9 frequency so Grupo can operate a Mexican station in LA.

I love this.

And there are lots of repercussions for radio -- most of them good -- if we'll allow them to be.

More on that in a second.

Here's the Emmis deal that outsources a good radio facility to Mexico.

It's a long-term LMA (Local Marketing Agreement) with a powerful Mexican broadcaster. The LMA starts April 15th. Emmis gets $7 million a year for seven years&hellip