I was surprised to find many young people enthusiastic about the prospect of paying $5 for a CD.
I'm sure the record business is not.
I can hear them right now: "We can't make money on $5 CDs" -- like they can make money on free downloading, right?
I put the question to students in my USC class "Music, Broadcasting & the Mobile Future". About 75% of them -- a surprising number -- said they would buy CDs or multiple CDs -- a significant increase over their current spending -- if the labels charged a flat $5 for the CD.
Only one condition: they also want a high fidelity digital version for purchasing the&hellip
- Audacy’s Troubled Bankruptcy Talks
- The Fix is in for Radio Boards of Directors
- A Surprising Winner in Post-Pandemic Radio Revenue
- Radio’s Cash Infusion Secrets
- One Side Ready to Blink in Audacy Bankruptcy
- What if Audacy Employees Threaten to Leave Unless Board Quits
- Unraveling at Urban One
- iHeart Trade/Barter Secrets
- New Cash Crisis at Audacy
- What iHeart Is Covering Up