Inside Music MediaJerry Del Colliano

Pardon the pun. It's a vile habit of young people driven to distraction by the mobile media they are addicted to. It is equally also a very rude habit of older people who whip out their Palms and Blackberries while you are talking to them, eating or trying to communicate with them face-to-face. The texting craze can be harnessed by the media to get instant input, participation or even -- with some imagination -- instant sales. But the one or two finger tap is the potential enemy in my view. Old and new technology can compete in this new age by emphasizing content, but how are they to compete with repeated distractions that have very&hellip