Okay, if Clear Channel can coin the term "Less is More" -- a ridiculous term at that -- I thought I could try this ridiculous one out -- "Small is Big". I'm not talking about commercials here (just cut them to 8-10 units hourly, raise the prices when able -- we knew that all along, didn't we?). I'm talking about a current trend to gather critical mass -- the exponential building of huge audiences for Internet hotties such as MySpace and YouTube. MySpace is far and away the leader in social networks and marketers are licking their chops at the benefits of viral marketing. Big. Really big. YouTube does about 100 million video clip&hellip
Recent Posts
- Radio’s Angry New Lender/Owners
- Nielsen’s Predictive Ratings
- Radio Stations Are Cheap. Should You Buy One?
- What’s Really Going on with iHeart & SiriusXM
- The Erosion of Radio’s Digital
- The Unintended Consequences of the CBS Radio News Shutdown
- The Major Market Selloff
- Salem’s $31 Million “Inside Job”
- The Disconnected Dashboard
- Is Saga’s Turnaround Working?