Rush Limbaugh and Sean Hannity have taken some big audience hits over the last 6 months.
Like losing about one-third of their listeners.
Meanwhile “Imus in the Morning” is up slightly albeit with old listeners.
What’s up with that?
Lots of changes ahead for talk radio but the problems hurting talk are the same problems that will adversely affect other formats and you should know the reasons:
1. Is it the People Meter’s fault or not. You may be surprised at the answer.
2. How are even the best talk show hosts talking themselves out of listeners. You have to be doing something radically wrong to lose a third of your audience in just six months. Here’s what it is.
3. Audiences have changed in one major way and radio stations are missing it. You won’t. All the details here.
4. What could talk radio stations (and for that matter most every other format) do to stem the tide of itchy audiences willing to stray. Do this one thing and cut them off before the damage gets worse.
5. Did you know that the talk station of the future was actually developed several decades ago. Can you name it? Do you know what they did then and do now to stay in tune with changing audiences. I’ll share with you the station and explain.
6. Do the big audience losses for Rush and Hannity and slight gains for Imus mean that listeners are starting to lean more left than right? Before you go there, understand this.
Plus … my prognosis for how long talk radio has left if it doesn’t make major changes soon. And I’m going to give it to you in years.
This article is the very latest intelligence on a big issue affecting all formats in the next few years.
If you would like to read this story, have access to my entire archive (over 1,200 pieces) and get daily email delivery, click “read more” for your choices.
- Cumulus Cash Flow Crisis
- Why Are Spotify & the Record Labels Getting into Podcasting?
- The Westwood One Dilemma
- Entercom & Cumulus Outsourcing
- Should Radio Be Rebranded Audio
- Summit Media as a Potential Buyer
- The Projected Effect of Podcasting on Radio Listening
- The Cumulus Leftovers
- Entercom’s Cost Cutting
- iHeart’s New Beginning