But why is the NAB pushing more consolidation when so many consolidators are going bankrupt? Suing the FCC, angering their biggest group members …
Today, I’m going to spell out the irony and desperation that actually thinks more debt is worth fighting for and the dangers that come with it.
You’ll read a few thoughts on …
- Who benefits most if ownership limits are relaxed.
- And who gets hurt the most because there are groups that would be in harm’s way.
- The story behind iHeart’s rethinking of consolidation.
- What would expanding stations mean to Cumulus and Audacy both struggling to stay above water.
- We’ll go down the list: Urban One, Salem, Beasley and the mid-range groups, how does expansion help them.
- And the disaster that could hit Saga, yes Saga if they were allowed to expand in their current markets or add new ones.
- One more thing we’ll get into – what about Townsquare, they have the best financials doing “digital first”, do they get into radio deeper?
The answers start here
Click to read: Audacy on the Clock … Potential Buyer Awaits Audacy Bankruptcy… New SiriusXM … What’s Stalling the Audacy Reorganization … Is Radio Ready for a Comeback? … Younger Demos Want These Radio Changes … Surge Pricing for Radio … Stupid On-Air AI Tricks … How Nielsen is Killing Audience Gains … iHeart Fast-tracking AI at Stations … Blocking TikTok’s Knockout Punch to Radio …
You may also like: The Stakes in Audacy Bankruptcy Talks … Class of ‘27’s Changing Views on Radio … iHeart is Coming After Your Spot Revenue … A Radio Station That Got Music Discovery Right … The Meaning of the “White Noise” Podcast Boom … Music Radio’s Secret Weapon Against Streamers … How Consolidators Plan to Change Ad Sales … The End of the Market Manager … Bottom Feeder Buying Cumulus, Audacy Debt … The Audacy Reorganization Talks
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Hear Jerry on Michael Harrison’s podcast discussing today’s youth culture and its potential application in both the radio and music businesses looking to appeal to younger demos – Listen here
