Radio’s Salary Cap

Radio groups that have been chopping away at expenses are beginning to see the ratings repercussions of their actions.

Morning shows -- down and in some cases out.

Total ratings down (especially with a weakened morning show).

The decision makers decided they had to cut to the bone and their companies are getting ready to pay the price. You can't get top rates for declining shares. The economic downturn is prompting some advertisers not to buy as deeply in the top ranked stations for their desired demographics. Where they might have bought four or five deep, soon it will be three. After all, these are hard times&hellip