Radio is losing touch with its audience at an alarming pace.
I'm not just talking about the youth audience that radio all but ignored during the past 13 years of consolidation.
Even older folks -- yes, baby boomers who are trying new media and liking it.
Facebook, once the bastion of Millennials, is experiencing its greatest growth from over 30's.
Baby boomers are using Facebook to find old flames, high school and college buddies, friends lost while life was happening.
Twitter is engaging radio users -- not to learn what the next song is that radio stations are playing, but as a way to have immediate&hellip
Recent Posts
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management
- Beating Digital Competitors