Inside Music MediaJerry Del Colliano

I want you to know that the word discovery and the concept that it embodies is emerging as a key factor in the media needs of the next generation.

Again and again I'm hearing it and discussing what it means with members of the next generation. It's worth your attention.

Generation Y -- the social generation -- relies on each other in ways previous generations could not imagine. Through Facebook and MySpace and the lesser known social websites, this generation learns about music, performers and ordinary people of interest just like themselves.

Do you know that when they date and obviously rank high on their mates&hellip