Some of my students have expressed a desire to subscribe to content that could be produced by terrestrial radio operators. My friends in the radio industry, please take note. They envision a system that would allow them to plug in their iPods and download podcasts of highly specialized material -- about 15 minutes in length. They would tolerate a commercial sponsor. Might even enjoy plugging in at a Starbucks as an alternative to downloading the content on their computers before leaving for work or school. Might even pay a small fee for the content along with a latte. The kinds of content they might like: sports news, soap opera&hellip
Recent Posts
- The Answer Commercial Radio Forgot
- Radio’s New Invisible Competitor
- Which Radio Company Is Next?
- The Secret Lenders Waiting to Takeover Radio
- Make AI Recommend Your Station
- Why Radio Is Running from Radio
- Context-based Music Programming
- iHeart Layoffs a Warning Sign
- Selling Without Ratings
- Audacy’s Missing Middle Management