Radio Shack’s Shocker

Looks like the folks who run Radio Shack have all of a sudden inherited the terrestrial radio dumb-dumb gene some of the "C" list consolidators have.

They are going to drop "Radio" from their name -- making them known as simply "The Shack".

This all happened after a new ad agency got its hands on the Radio Shack account and decided to make the brand more now sounding.

He's a bunch of bullshit:

The Chief Marketing Officer Greg Stern was quoted in Inside Radio yesterday as saying,