Excuse me, but am I dreaming or having a nightmare about Arbitron's People Meter. Yes, I know implementing this new portable technology will cost significantly more and that radio will have to share listening with other media, but -- I have a major question to pose. Why is the radio industry in this age of technology still culling their audience ratings from a paper diary system? Why is Clear Channel still nickel and diming the People Meter when the radio industry not only needs it -- it needed it years ago?
Radio is an industry that is dying from self-inflicted wounds.
Take HD Radio. I have a problem with the name --&hellip
Recent Posts
- What iHeart Isn’t Saying
- “Pausing” Radio Stations
- Radio’s Smoking Gun
- Leadership Vacuum Backfiring at Saga
- Inside the Beasley 111% Stock Surge
- Spotify’s Siphoning Local Radio Dollars
- The Distracted Listening Epidemic
- Audacy’s U-Turn
- Warshaw Isn’t Negotiating with Cumulus BUT…
- Is iHeartMedia Cutting the Workforce?